Digital Marketing / Marketing and advertising / Online Marketing are among the most used terms of the marketplace today. However, it is sadly just a several jargon for most of those who hear it and then use it to convey their minds. What exactly is digital marketing and what part of it important for today’s business person? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing is solely marketing of your items onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is it. That is what Online marketing is. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. online. However, there are other platforms that are categorized as digital marketing with the exception social media promotion and marketing.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It’s a way to get higher rankings planet search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every site owner as it helps you stand out one of several sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that have a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple times. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy all of them so as to keep reminding them relating to visit to your website.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a great digital / Promoting experience, a campaign needs to be developed using all the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771